One of our favorite posters was actually the result of a mistake.*

Erik and his son Dylan started printing the well-known quote from Ludwig Mies van der Rohe “God is in the details”. They left the workshop for lunch, and only on their return noticed the mistake: The “l” and “i” were reversed. They then corrected the mistake and printed a “proper” version. When people started ordering the poster, everybody wanted the “wrong” one. As this “mistake” fits perfectly with the quote’s message, subsequent reprints all feature the bad spelling.

Po 075 Making A
Akzidenz Grotesk 20cic Fett Plakadur
Po 075 Making C

When you’re bent over the press, handling large wooden letters, they become objects of their own and stop merely being parts of a word. With a manual process like letterpress, you learn to accept such accidents** and instead begin to celebrate them.

This poster became so popular that this is already the third edition, albeit slightly changed from previous ones, else it wouldn’t be a run of only 50 prints. You can buy it here.

Here are also some copies left of the edition showing the original quote with its proper spelling.

*Happened before with “Better done than prfect”, where we simply didn’t have enough lower case e in the case and decided to just leave one out of the word “perfect”. Our most successful mistake ever.

**It’s purely coincidental that the two posters with mistakes are set in Akzidenz Grotesk. We just happen to have that typeface in large sizes that print really well.

Po 075 Making B
Akzidenz Grotesk Halbfett 36pt lead
Po 075

You can buy it here.