Paul Watzlawik was born 25 July 1921 in Austria. His First Axiom of Communication has been a guiding principle for my work ever since I first heard it when I visited Stanford University back in 1987, where he taught and where he died in 2007.

So, whatever you say, write or visualise, remember that

You cannot not communicate.

This poster was one of the first ones we printed. It is sold out but this anniversary means that we should reprint it – perhaps in a different style. This is what it looked like for the first print run: